Digital Marketing: Consumer love affair with mobile continues

• Google’s Mobilegeddon algorithm update last spring was just as big as advertised, according to the Wall Street Journal.

•  Business websites that didn’t invest in mobile friendly websites experienced the pain of non-compliance in higher costs, less traffic and lower ranking while mobile friendly websites got a lift.

• Just a word of warning — Google isn’t done “training” website managers on the best user experience on mobile.

• Just a couple weeks ago, it announced a new penalty for mobile websites using full screen pop-up ads that cover the entire screen and encourage the user to download an app.